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Meet The Team
✂️ The Curl Crew
CEO & Master Curl Specialist
Alley Freeman
Alley has been creating curl art since 2012 with 13+ years of experience bringing out your hair's natural beauty. She's the creative force of nature behind Your Curlfriend—passionate, talented, and frequently forgetting that lunch is a thing. (Good thing she has backup!)
Curl Specialist
Kimberly Sherlock
Kimberly grew up as the kid whose well-meaning dad tackled her curls with braids and a crimper. IYKYK. That experience turned into a mission: to be the curl resource she never had. Now a certified Curl Cult and easihair pro stylist, she meets every client exactly where they are on their curl journey with patience, expertise, and a whole lot of heart. Her chair is a welcoming space for everyone, including ASL speakers. Born in South Korea, raised stateside, and currently co-adventuring with her husky Nova, Kimberly is the curlfriend your curls have been waiting for.
đź”® Behind the Magic
CTO & Co-founder
Eddie Freeman
Eddie manages the technology and strategizes big moves behind the scenes at Your Curlfriend. A tech wizard with 15+ years of experience, he keeps the systems running smooth and makes sure Alley actually eats lunch and takes breaks. Someone's gotta do it!
đź“– Our Story
For years, Alley straightened her curls — not because she wanted to, but because no one around her knew how to care for them.
Growing up in a Puerto Rican family where straight hair was the norm, her curls were a mystery. It wasn't until a radio ad caught her ear on a drive to college — "Love hair? Want to make people feel their best?" — that something clicked.
She moved to Portland in 2012 and quickly discovered she wasn't alone. Talented stylists struggled with textured hair because beauty schools simply hadn't taught them. Clients were driving from Eugene, Seattle, and the Oregon Coast just to find someone who understood their curls. Many didn't even know they had curly hair — years of damage and dismissal had convinced them their texture was "just frizzy."
Your Curlfriend was born in 2014 from that gap — and from the belief that curly hair expertise should be the standard, not the exception.
After years of building that mission one curl at a time, in Spring 2026 we're opening our first dedicated salon space: 980 square feet in Portland's Hillsdale neighborhood — a sensory-safe, education-first community hub designed to be the space younger Alley always wished existed.
Because every curl deserves a curlfriend.
🎯 Our Mission
Your Curlfriend is the BFF your hair deserves. Our team brings an innovative approach to curate a transformative experience with your hair and health. We create a vibrant and sensory-safe escape with the highest quality natural, low-toxicity, fragrance-free products.
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You will be seen and we will reveal the real you!
đź’› Want to Join the Curl Revolution?
We're growing our dream team and looking for passionate, curl-loving humans who want to make a real difference in people's lives—one head of hair at a time! If you believe in sustainable beauty, inclusive curl care, and creating a community where everyone feels welcome, we'd love to meet you.