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Alley Freeman
CEO & Master Stylist
🌟 Client Obsessed & Curl Artist
From Puerto Rico to Portland via Florida, Alley has been creating curl magic since 2012 with 13+ years of expertise in bringing out your hair's natural beauty. She speaks four languages fluently (English, ASL, Spanish, and Portuguese) and is currently adding Japanese to her collection—because why not make curl consultations even more inclusive?
When she's not transforming curls, you'll find Alley treasure-hunting at thrift stores and antique shops, or hanging out with her favorite four-legged friends (cats, obviously). She's passionate about sustainable, cruelty-free curl care that works for all walks of life—vegan options, low-tox formulas, and inclusive color techniques that honor your unique hair story.
Fun fact: She's married to Eddie, who makes sure she actually takes breaks and eats lunch during the day. Someone's gotta do it!
